Social media networking is the host of the current trend of online marketing. This is obvious by the way companies have put up their own Facebook company pages in an effort to promote their products and services through a popular social media site. Making the online public aware of the features of a certain product, through Facebook for instance, might move them to purchase it online or offline. E-commerce is the way to go, with websites such as eBay and Amazon enabling people to buy and sell wares at negotiable prices. While e-commerce still has a few, such as credit card hacking and faulty online transactions, it is the new standard by which new businesses build up their client base. Aside from advertising on pop-up windows and beside interactive website menu bars, businesses can also boost their e-commerce capabilities via Search Engine Optimization, or SEO.
A Look At SEO
SEO involves link building, content writing, and many other tools that can boost a certain website’s ranking on popular search engines such as Yahoo and Google. However, because of the large number of websites using SEO tactics and wanting to rank well in the search engines, it’s difficult to fit in yet stand out from the pack. Blindly trusting SEO tactics doesn’t spell sure success for a business. Thankfully, there’s a way to determine what online users want to see on a website.
Conversion rate optimization determines website visitor preferences by subjecting them to different website interfaces. The interface that scores the highest visitor retention rate and lowest visitor bounce rate is determined as the ideal interface that can help the website score profit. Conversion rate optimization may be overt or covert. It may be in the form of a survey, or it may be a silent record of how long visitors stay in the website when using a particular interface, or how deeply they delve into the website content. In the case of social media networking, a company home page on sites such as Facebook can be monitored by determining the number of “likes” and visitor activity when a certain layout or content presentation is adopted.
Truly, SEO and conversion rate optimization can transform any business website into a profit powerhouse not only via rampant advertising, but by determining what visitors want to see. It serves to attract the attention of the online public and motivate them into doing what the business wants the most, and that is to patronize their products and services.
